TAPESTRY Membership - what it is - and isn't
TAPESTRY gives self-taught designers the complete foundation—design skills AND business strategy—to build sustainable creative careers. No hype. No overnight success fantasies. Just honest education and a community that gets it.
You're Stuck in Tutorial Hell—And It's Not Your Fault
You've bought courses. Watched tutorials. Followed Instagram gurus promising six-figure incomes in six months.
But you're still:
- Overwhelmed by conflicting advice with no clear path forward
- Creating patterns that don't sell because no one taught you what the market actually needs
- Posting work that gets ignored because you don't understand positioning or strategy
- Burning through savings while wondering if you're just not talented enough
- Stuck in the hobbyist trap with no idea how to transition to professional
Here's the truth: You don't have a talent problem. You have a foundation problem.
The surface pattern design industry is selling you pieces of a puzzle while keeping the complete picture hidden. Design tutorials without business strategy. Business tips without design fundamentals. Unrealistic income promises without honest timelines.
You deserve better.
TAPESTRY: The Complete Foundation You've Been Missing
TAPESTRY isn't another course to add to your collection. It's the complete system that takes you from overwhelmed beginner to confident professional—with both the design skills and business strategy you actually need.
Design Mastery Learn the technical skills that make your work commercially viable:
- Color theory that creates market-ready palettes
- Trend analysis that positions you ahead of the market
- Pattern construction that buyers actually want
- Portfolio development that tells a cohesive story
- Commercial viability assessment for every design
Business Strategy Build the sustainable business foundation that art school never teaches:
- Pricing strategy that values your work appropriately
- Market positioning that attracts ideal clients
- Pitching techniques that land licensing deals
- Contract negotiation that protects your interests
- Revenue stream development for financial sustainability
Strategic Growth Progress through five mastery stages at your own pace:
- Explorer: Building your foundation and creative voice
- Pathfinder: Developing commercial viability
- Trailblazer: Entering the market with confidence
- Navigator: Scaling your business strategically
- Guide: Establishing industry presence and leadership
Learn What You Need, When You Need It
Welcome to the TAPESTRY Membership
TAPESTRY is designed around where YOU are right now—not where some guru thinks you should be.
Step-by-Step Process (Numbered with icons or visuals):
1. Discover Your Stage Take the assessment that identifies where you are on your journey from Explorer to Guide. No judgment, just clarity.
2. Access Your Curriculum Get immediate access to the modules, resources, and training designed specifically for your current stage—plus everything you'll need as you progress.
3. Learn and Implement Work through focused, actionable content that combines design education with business strategy. No fluff, no filler, just what actually works.
4. Get Feedback and Support Share your work, ask questions, and get honest feedback from me and a community of designers who are building real businesses alongside you.
5. Progress at Your Pace Move forward when you're ready. There's no artificial timeline, no pressure to keep up with anyone else. This is your journey.
Is TAPESTRY Right for You?
TAPESTRY is perfect if you:
Are a self-taught surface pattern designer serious about building a real business
- Are tired of conflicting advice and want a clear, honest roadmap
- Understand that sustainable success takes strategic work over time
- Want both design education AND business strategy in one place
- Are ready to stop collecting courses and start implementing
- Value honest feedback over toxic positivity
- Want to learn what you need when you need it, not everything at once
- Are willing to do the real work with proper guidance and community support
TAPESTRY might not be right if you:
- Are looking for a magic formula or overnight success
- Want someone to do the work for you
- Aren't willing to invest time in both design AND business learning
- Expect guaranteed income promises or unrealistic timelines
- Prefer surface-level encouragement over honest, constructive feedback
- Want to stay in hobby mode rather than build a professional practice
- Aren't ready to take strategic action on what you learn
Meet your Guide
Hi, I'm Telva—And I'm Not Here to Sell You Fantasies
I've spent over 50 years as an artist . I studied with the Bay Area Figurative Movement as a child, worked as a Color Me Beautiful consultant in England, served as a makeup colorist for major networks, was a pastel portrait painter for over 35 years, and taught color theory at art schools across the UK.
I built multiple revenue streams in surface pattern design education—including courses that actually deliver results, books that tell the truth about this business, and now TAPESTRY.
My big dream for you is for you to earn a sustainable income as a designer. That may require hard work on your part - but if I could do it, so can you. Seize the freedom to live the life you want while your business carries on without you constantly having to be there. Let me show you how.
But here's what matters most: I'm not interested in making unrealistic income promises or selling you the fantasy of overnight success.
I created TAPESTRY because I was tired of watching talented self-taught designers fail—not because they lacked talent, but because they lacked the complete foundation. The industry sells you pieces while hiding the whole picture. I'm giving you everything.
I teach business and design principles because that's what determines success. I focus on realistic 3-5 year timelines because that's how long it actually takes to build something sustainable. And I give brutally honest feedback because you deserve to know the truth.
If you want someone to tell you everything is perfect when it's not, I'm not your person. If you want someone to guide you through the real work with honesty, strategy, and decades of experience, welcome home.
From Overwhelmed to On Purpose:
BEFORE
THINKING
- Overwhelmed by conflicting advice
- "Am I good enough?"
- Drowning in information
- "Is this even a real business?"
- Analysis paralysis
FEELING
- Frustrated and stuck
- Isolated and alone
- Anxious about investments
- Exhausted from spinning wheels
- Invisible
DOING
- Collecting courses, not finishing
- Creating patterns that don't sell
- Posting with no strategy
- Comparing to everyone else
- Avoiding business completely
RESULTS
- Money out, nothing in
- Hobby that drains you
- Portfolio with no direction
- Wondering if you're good enough
- Burnout cycle
AFTER
THINKING
- Strategic clarity about next steps
- "I know my value"
- Focused direction
- Professional mindset
- Decisive action
FEELING
- Grounded and purposeful
- Connected to community
- Confident in decisions
- Energized by intentional work
- Visible to the right people
DOING
- Implementing focused strategy consistently
- Creating commercially viable work
- Marketing with clear positioning
- On your own timeline
- Integrating business naturally
RESULTS
- Financial sustainability building
- Career that sustains you
- Portfolio with purpose and cohesion
- Recognized as legitimate professional
- Creative longevity