Telva Chase is a surface pattern designer, author, and educator, and the founder of Telva's Toolbox. She teaches designers the commercial skills design school leaves out: color intelligence, art licensing, pricing, pitching, and the business foundation behind a sustainable creative income.

I started young, studying oil painting as a child artist within the San Francisco Bay Area Figurative Movement in the late 1960s and early 1970s. Color became my career. In the early 1980s I worked as a Color Me Beautiful consultant in England, then as a makeup artist and colorist for Vidal Sassoon and cable television, including HBO, Showtime, and Retro Network.
I taught color theory at art schools across England, including Leeds Polytechnic, where I earned my Diploma in Art and Design, Liverpool Polytechnic, Winchester School of Art, and the University for the Creative Arts.
I also spent a long career as a chief information security officer, responsible for data security, disaster recovery, and business continuity. It's why I teach designers to protect their work as seriously as they create it.
Most designers who find me can already make a repeat pattern. What nobody taught them is the business that has to go with it. My teaching is 70 percent business strategy and 30 percent design principles, because beautiful work that never sells doesn't build a career.
You'll get honest timelines, not passive income promises. Building a surface pattern design business takes three to five years of steady work, and I'll show you how to spend those years well.
Prosperity Pathway™, launching November 27, 2026, is a five-part course that takes designers from making patterns to running a working design business. Alongside it, you'll find color courses, the PALETTRA™ color app, SPD Playbooks, Studio Reference Cards, and The Solopreneur's Guide to Surface Pattern Design.
I design surface patterns under Truffle Art Design LLC, working primarily in watercolor. My patterns are available on Spoonflower, and my designs have appeared on products for brands including Balenciaga Menswear, Natural Roots American Milled Fabric, Hawes & Curtis, Jacquemus, Columbia Sportswear, Pier 1 Imports, Bed Bath & Beyond, and American Apparel.

Swans of Tuonela surface pattern design
I live in Vancouver, Washington, with my husband. When I'm not designing or teaching, I'm painting in oil, pastel, acrylic, encaustic, watercolor, or colored pencil, sewing, quilting, gardening, or writing. But what I love most is helping designers build careers doing work they love.

Legacy Threads surface pattern
Telva Chase is a surface pattern designer, author, and educator with nearly 50 years of experience in art and color. She founded Telva's Toolbox to teach designers the business side of surface pattern design.
Telva's Toolbox teaches the business of surface pattern design, including art licensing, pricing, pitching, and portfolio strategy, alongside commercial color intelligence and pattern design skills.
Yes. Most designers who come to Telva's Toolbox can already make a repeat pattern but haven't built a business around it yet. That's exactly where Prosperity Pathway™ starts.

The Licensing Roadmap. Every month you'll know exactly what to create for licensing and when to pitch it. Your design focus tells you what manufacturers are looking for. Your pitch calendar tells you who to contact and when.

Monthly design focus for POD platforms plus an upload schedule that keeps you consistent without burning you out. You'll know what to create, where to upload it, and when to do it for maximum visibility.

I'll be taking one d

Your Industry Digest. Industry news, designer spotlight, job postings, and competitions & opportunities - everything happening in the surface pattern design world, curated and delivered to your inbox. Monthly inspiration picks and learning resources chosen specifically for SPD at every stage of their growth.

The one that might make you snort, because not everything in this industry is perfectly aligned. Telva's fourth & fifth newsletter of the month is where the rulebook takes a coffee break. If you have ever wanted to hear what a surface pattern design educator really thinks about trends, clients, creative blocks, and the general chaos of running an art business, this is your newsletter. Straight talk, crooked humor, zero apology
Copyright © 2014-2026 Truffle ART Design LLC dba Telva's Toolbox. All Rights Reserved.
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