TELVA'S TOOLBOX

TELVA'S TOOLBOXTELVA'S TOOLBOXTELVA'S TOOLBOX
  • HOME
  • ABOUT
  • SHOP
    • BOOKS
    • COURSES
    • PALETTRA
    • PLAYBOOKS
    • STUDIO REFERENCE CARDS
  • PROSPERITY PATHWAY
  • FREE RESOURCES
  • CONTACT
  • More
    • HOME
    • ABOUT
    • SHOP
      • BOOKS
      • COURSES
      • PALETTRA
      • PLAYBOOKS
      • STUDIO REFERENCE CARDS
    • PROSPERITY PATHWAY
    • FREE RESOURCES
    • CONTACT

TELVA'S TOOLBOX

TELVA'S TOOLBOXTELVA'S TOOLBOXTELVA'S TOOLBOX
  • HOME
  • ABOUT
  • SHOP
    • BOOKS
    • COURSES
    • PALETTRA
    • PLAYBOOKS
    • STUDIO REFERENCE CARDS
  • PROSPERITY PATHWAY
  • FREE RESOURCES
  • CONTACT

About Telva Chase, Surface Pattern Design Educator

  

Telva Chase is a surface pattern designer, author, and educator, and the founder of Telva's Toolbox. She teaches designers the commercial skills design school leaves out: color intelligence, art licensing, pricing, pitching, and the business foundation behind a sustainable creative income.


Telva Chase, founder of Telva's Toolbox, in her studio.

Over 50 Years in Art & Color

I started young, studying oil painting as a child artist within the San Francisco Bay Area Figurative Movement in the late 1960s and early 1970s. Color became my career. In the early 1980s I worked as a Color Me Beautiful consultant in England, then as a makeup artist and colorist for Vidal Sassoon and cable television, including HBO, Showtime, and Retro Network.


I taught color theory at art schools across England, including Leeds Polytechnic, where I earned my Diploma in Art and Design, Liverpool Polytechnic, Winchester School of Art, and the University for the Creative Arts.


I also spent a long career as a chief information security officer, responsible for data security, disaster recovery, and business continuity. It's why I teach designers to protect their work as seriously as they create it.

What I Teach, and Why

Most designers who find me can already make a repeat pattern. What nobody taught them is the business that has to go with it. My teaching is 70 percent business strategy and 30 percent design principles, because beautiful work that never sells doesn't build a career.


You'll get honest timelines, not passive income promises. Building a surface pattern design business takes three to five years of steady work, and I'll show you how to spend those years well.

What You'll Find at Telva's Toolbox

Prosperity Pathway™, launching November 27, 2026, is a five-part course that takes designers from making patterns to running a working design business. Alongside it, you'll find color courses, the PALETTRA™  color app, SPD Playbooks, Studio Reference Cards, and The Solopreneur's Guide to Surface Pattern Design.

COURSES

My Own Design Work

  

I design surface patterns under Truffle Art Design LLC, working primarily in watercolor. My patterns are available on Spoonflower, and my designs have appeared on products for brands including Balenciaga Menswear, Natural Roots American Milled Fabric, Hawes & Curtis, Jacquemus, Columbia Sportswear, Pier 1 Imports, Bed Bath & Beyond, and American Apparel. 


Swans of Tuonela surface pattern by Telva Chase for Truffle Art Design LLC

Swans of Tuonela surface pattern design

Outside the Studio

I live in Vancouver, Washington, with my husband. When I'm not designing or teaching, I'm painting in oil, pastel, acrylic, encaustic, watercolor, or colored pencil, sewing, quilting, gardening, or writing. But what I love most is helping designers build careers doing work they love. 

Legacy Threads surface pattern by Telva Chase for Truffle Art Design LLC.

Legacy Threads surface pattern

Questions about Telva's Toolbox

Telva Chase is a surface pattern designer, author, and educator with nearly 50 years of experience in art and color. She founded Telva's Toolbox to teach designers the business side of surface pattern design.


Telva's Toolbox teaches the business of surface pattern design, including art licensing, pricing, pitching, and portfolio strategy, alongside commercial color intelligence and pattern design skills.


  

Yes. Most designers who come to Telva's Toolbox can already make a repeat pattern but haven't built a business around it yet. That's exactly where Prosperity Pathway™  starts.


Be the First to Know

Choose your newsletters after you sign up!

Design & Pitch for Licensing

The Licensing Roadmap. Every month you'll know exactly what to create for licensing and when to pitch it. Your design focus tells you what manufacturers are looking for. Your pitch calendar tells you who to contact and when.

P.O.D. Roadmap

Monthly design focus for POD platforms plus an upload schedule that keeps you consistent without burning you out. You'll know what to create, where to upload it, and when to do it for maximum visibility.

Tool Tips

I'll be taking one d


Pattern Brief

Your Industry Digest. Industry news, designer spotlight, job postings, and competitions & opportunities - everything happening in the surface pattern design world, curated and delivered to your inbox. Monthly inspiration picks and learning resources chosen specifically for SPD at every stage of their growth.

Straight Lines & Crooked Opinions

The one that might make you snort, because not everything in this industry is perfectly aligned. Telva's fourth & fifth newsletter of the month is where the rulebook takes a coffee break. If you have ever wanted to hear what a surface pattern design educator really thinks about trends, clients, creative blocks, and the general chaos of running an art business, this is your newsletter. Straight talk, crooked humor, zero apology

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Telva's Toolbox

13023 NE Highway 99, Suite 7-717, Vancouver, WA 98686

Updated August 5, 2026

Copyright © 2014-2026 Truffle ART Design LLC dba Telva's Toolbox.  All Rights Reserved.

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