Learn Surface Pattern Design and Build a Business That Sells
Design skills that make your work commercial. Business strategy that makes it profitable. Taught by Telva Chase, author, educator, and designer with over 50 years in art and color.
Talent Isn't Your Problem
You're exhausted from piecing together conflicting advice from a hundred different sources while other designers seem to have it all figured out. You've bought courses you haven't finished. You're creating patterns that aren't selling and posting work that gets crickets.
The problem isn't your talent. It's that you're drowning in information with no clear path forward, and nobody is teaching you both halves of this career: the design skills and the business strategy.
What You'll Learn at Telva's Toolbox
The Surface Pattern Design Process
PROSPERITY PATHWAY
The five parts that take you from your first pattern to a working design business.
Surface Pattern Design Business
FROM PATTERNS TO PAYCHECKS
Product, marketing, logistics, and the systems that turn patterns into income.
Pattern Design Skills & Techniques
FROM SKETCH TO PORTFOLIO
Color, repeats, motifs, composition, and building collections and a portfolio buyers want.
Art Licensing & Pitching
PITCH, LICENSE & REPEAT
Getting your work in front of buyers, licensing it, and doing it again.
Hand Lettering for Pattern Design
LETTERING ON REPEAT
How hand lettering changes everything, for designers who want to add it to their work.
Mindset and Confidence for Designers
MIND OVER MOTIF
Mindset, resilience, and confidence for a sustainable creative career.
Coming November 27
PROSPERITY PATHWAY + TAPESTRY LIVE
All five parts launch on Black Friday, along with TAPESTRY LIVE.
Available Now
COLOR COURSES
PALETTRA™ COLOR APP
PALETTRA™ COLOR APP
Color Mastery Mini (6 hours, $19)
Advanced Color Mastery (6 weeks, $497)
PALETTRA™ COLOR APP
PALETTRA™ COLOR APP
PALETTRA™ COLOR APP
An online app that builds commercial color palettes for you. ($97)
SPD PLAYBOOKS
PALETTRA™ COLOR APP
STUDIO REFERENCE CARDS
Focused guides on pricing, licensing, pitching, portfolios, Spoonflower, Etsy, and more. ($17 each)
STUDIO REFERENCE CARDS
STUDIO REFERENCE CARDS
Print-Your-Own 4"x6" quick reference decks on design principles, color, repeats, licensing and more.
(each deck $7, 6-deck bundles $28)
FREE RESOURCES
Guides, workbooks, and videos on color, pricing, licensing and signature style.
Be the First to Know
Choose your newsletters after you sign up!
Design & Pitch for Licensing
The Licensing Roadmap. Every month you'll know exactly what to create for licensing and when to pitch it. Your design focus tells you what manufacturers are looking for. Your pitch calendar tells you who to contact and when.
P.O.D. Roadmap
Monthly design focus for POD platforms plus an upload schedule that keeps you consistent without burning you out. You'll know what to create, where to upload it, and when to do it for maximum visibility.
Tool Tips
The Tool Tips Newsletter covers design software, business apps, hardware, along with a quick-win challenge and a download.
Pattern Brief
Your Industry Digest. Industry news, designer spotlight, job postings, and competitions & opportunities - everything happening in the surface pattern design world, curated and delivered to your inbox. Monthly inspiration picks and learning resources chosen specifically for SPD at every stage of their growth.
Straight Lines & Crooked Opinions
The one that might make you snort, because not everything in this industry is perfectly aligned. Telva's fourth & fifth newsletter of the month is where the rulebook takes a coffee break. If you have ever wanted to hear what a surface pattern design educator really thinks about trends, clients, creative blocks, and the general chaos of running an art business, this is your newsletter. Straight talk, crooked humor, zero apology