Surface Pattern Design Studio Reference Cards
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Print-Your-Own Quick-Reference Decks for Your Design Studio
Telva's Toolbox Studio Reference Cards are printable quick-reference decks for Surface Pattern Designers who want the essentials within reach. Each deck covers one topic, such as design principles, color, repeats, or licensing, and every card breaks its subject into definitions, examples, exercises, and tips you can apply right away. They are an instant download, sized to print at 4 x 6 inches.
Where the Playbooks go deep, the Studio Reference Cards keep it short. They are what you reach for in the middle of a project, when you need a reminder, not a lesson. Decks start at $7, and bundles start at $28.
What's on Every Card
The Front
The Front
The Front
Learn the concept. A clear definition, why it matters commercially, the types and variations you will run into, and the visual characteristics that help you recognize it.
The Back
The Front
The Front
Put it to work. Where it is used, tips for applying it, real examples, exercises to practice with, and related concepts to explore next.
Deck Examples
Color Theory & Palette
Color Theory & Palette
Color Theory & Palette
40 printable cards covering the color wheel, seasonal palettes, and color approaches such as Bold Maximalism.
Home Décor Styles
Color Theory & Palette
Color Theory & Palette
39 printable cards on the home decor styles buyers shop for, from Coastal and Traditional to Maximalist.
Seasonal Collection Planning
Seasonal Collection Planning
Seasonal Collection Planning
40 printable cards covering planning a cohesive seasonal collection on a real production and buying calendar.
Pricing Your Work
Seasonal Collection Planning
Seasonal Collection Planning
40 printable cards covering pricing and licensing your design work with real numbers, real negotiation tactics, and real confidence.
How to Use Them
Made for the Middle of a Project
Keep a printed deck beside your desk, pin a card above your drawing table while you build a collection, or pull one at random and work through its exercise as a warm-up. The Related Concepts section on every card points you to the next one to read, so one question tends to lead to three answers.
Watercolor illustration of a design studio desk by a window, with stacks of blue reference cards, a
Keep the Answers Within Reach
Pick a deck, print it, and put it where you work.
Be the First to Know
Choose your newsletters after you sign up!
Design & Pitch for Licensing
The Licensing Roadmap. Every month you'll know exactly what to create for licensing and when to pitch it. Your design focus tells you what manufacturers are looking for. Your pitch calendar tells you who to contact and when.
P.O.D. Roadmap
Monthly design focus for POD platforms plus an upload schedule that keeps you consistent without burning you out. You'll know what to create, where to upload it, and when to do it for maximum visibility.
Tool Tips
The Tool Tips Newsletter covers design software, business apps, hardware, along with a quick-win challenge and a download.
Pattern Brief
Your Industry Digest. Industry news, designer spotlight, job postings, and competitions & opportunities - everything happening in the surface pattern design world, curated and delivered to your inbox. Monthly inspiration picks and learning resources chosen specifically for SPD at every stage of their growth.
Straight Lines & Crooked Opinions
The one that might make you snort, because not everything in this industry is perfectly aligned. Telva's fourth & fifth newsletter of the month is where the rulebook takes a coffee break. If you have ever wanted to hear what a surface pattern design educator really thinks about trends, clients, creative blocks, and the general chaos of running an art business, this is your newsletter. Straight talk, crooked humor, zero apology