Free YouTube Video Series
More than 60 videos across seven series, each with free downloads to put what you learn to work. Downloads are linked in each video's description on YouTube.
Series 1 - Color Mastery
Thirteen videos.
1. Five Color Mistakes that Kill Sales
2. How to Build a Color Palette that Gets Licensed
3. Analogous Color Palettes
4. Complementary Palettes
5. Five Color Psychology Secrets
6. Anthropologie Color Breakdown
7. Fastest Way to Create 20 Palettes
8. The Complete Palette Workflow
9. Biggest Color Myths
10. Strategic Market Requirements for SPD
11. Second Guessing Color Choices
12. What Art Directors Notice First
13. Your Complete Color Mastery Action Plan
Download
Color Mastery Workbook
Series 2 - SPD Business Fundamentals
Four videos.
1. How to Price Your Patterns
2. The 5 Skills You Actually Need to Build a Pattern Business
3. How Much Money Can You Really Make?
4. Is SPD Right for You?
Downloads
Pricing Formula Worksheet
Income Potential Quick Reference Guide
Skills Gap Assessment
SPD Readiness Self-Assessment
Series 3 - How to Get Your Surface Pattern Designs Licensed
Twelve videos.
1. The Zoom Test
2. Common Repeat Failures and How to Fix Them
3. What Makes A Collection A Collection
4. Hero-Coordinate-Blender - Structuring a Sellable Set
5. Colorways and How Many, Which Ones and Why
6. Portfolio Sell Sheet or Lookbook?
7. One Designer - Two Portfolios
8. Building a Portfolio Site that Does the Selling for You
9. The Lookbook - What Goes In, What Stays Out
10. The Sell Sheet - Building the Fast, Clean Version
11. File Names and Specifications that Buyers Expect
12. The Pitch Email - Getting to Yes Without the Fluff
Download
How to Get Licensed Workbook
Series 4 - Color Intelligence - Breaking Down the Brands
Seventeen videos.
1. West Elm
2. Liberty of London
3. Marimekko
4. Rifle Paper Co.
5. Anthropologie
6. Urban Outfitters
7. J. Crew
8. CB2
9. Vera Bradley
10. Cath Kidston
11. Target
12. Habitat
13. Boden
14. Tory Burch
15. Garnet Hill
16. Johnny Was
17. Free People
Download
Brand Color Intelligence Workbook
Series 5 - Your Color System - Building a Palette Identity that Gets You Licensed
Twelve videos.
1. What is a Color System?
2. Temperature Signatures
3. Saturation Management
4. Ground Color
5. Multi-Color Palettes
6. Dark Grounds
7. Scale, Contrast, and the Retail Environment
8. Building a Cross-Category Color Palette
9. Seasonal Evolution Without Losing Your Signature
10. Presenting to Buyers
11. Colorway Strategy
12. Portfolio Color Audit
Downloads
Temperature Signature
Saturation Management
Multi-Color Palettes
Cross-Category Compatibility
Buyer Presentation Color Brief Template
Colorway Planning Grid
Portfolio Color Audit
Series 6 - Protect Your Creative Business
Five videos.
1. What's at Risk?
2. When Your Files Disappear
3. Who Else Has Your Data?
4. Getting Paid Without Getting Burned
5. The Recovery Plan
Download
The Artist's Business Recovery Plan
Series 7 - Pattern Architecture (Coming in October 2026)
Eleven videos.
1. Motif, Layout, Repeat: The Surface Pattern Words We All Use Wrong
2. The Full Drop Repeat Explained, and the Mistake That Gets It Rejected
3. The Half Drop Repeat Explained, and What It Costs You
4. The Brick Repeat Explained for Surface Pattern Design
5. Spot and Polka Layouts: Why Blenders Sell More Than Your Hero Prints
6. Stripes and Borders: The Directionality Problem Nobody Explains
7. How to Make a Tossed Pattern That Does Not Look Random
8. Diamond and Diaper Layouts, and the Half Drop Confusion
9. The Ogee Explained: Where Surface Patterns Start Looking Expensive
10. Mirrored Layouts: The Seam and the Shapes You Did Not Draw
11. Tessellation Explained: Patterns With No Background At All
Download
Pattern Architecture Reference Sheet
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Design & Pitch for Licensing
The Licensing Roadmap. Every month you'll know exactly what to create for licensing and when to pitch it. Your design focus tells you what manufacturers are looking for. Your pitch calendar tells you who to contact and when.
P.O.D. Roadmap
Monthly design focus for POD platforms plus an upload schedule that keeps you consistent without burning you out. You'll know what to create, where to upload it, and when to do it for maximum visibility.
Tool Tips
The Tool Tips Newsletter covers design software, business apps, hardware, along with a quick-win challenge and a download.
Pattern Brief
Your Industry Digest. Industry news, designer spotlight, job postings, and competitions & opportunities - everything happening in the surface pattern design world, curated and delivered to your inbox. Monthly inspiration picks and learning resources chosen specifically for SPD at every stage of their growth.
Straight Lines & Crooked Opinions
The one that might make you snort, because not everything in this industry is perfectly aligned. Telva's fourth & fifth newsletter of the month is where the rulebook takes a coffee break. If you have ever wanted to hear what a surface pattern design educator really thinks about trends, clients, creative blocks, and the general chaos of running an art business, this is your newsletter. Straight talk, crooked humor, zero apology